Market Launcher – Bilingual (English/Arabic) ShortList 377 Likes

Looking for an entrepreneurial, self-driven individual to lead market growth. You’ll build relationships, gather user insights, and collaborate with teams to ensure our product fits community needs. The role involves community engagement, testing new strategies, and optimizing user acquisition. Strong analytical skills, creativity, and adaptability are key, as well as willingness to travel (25-75%) and work evenings/weekends.(Looking for candidates to operate in a EST timezone)About the role:

You will be a successful Market Launcher if you:

• Love to be entrepreneurial. You’re able to do whatever it takes to make the market work. You possess strong habits keeping you energized as you chase specific growth targets over periods of  months in a largely self-directed role.
• Enjoy interacting with people and building relationships via every channel. IRL, over the phone, SoMe, etc.
• Are comfortable being scrappy, while staying critical when immersing yourself in the community via different channels.
• Possess a bias toward action and testing, and are systematic, logical and critical in your approach.
• Quickly absorb new cultural settings and understand how they might impact Zepz’s strategy
• Are eager to take on an immersive role as this one will require evening and weekend work and a fair amount of travel.
• Are persuasive and can convince others to pursue a course of action.
• Are resourceful and prone to find creative fixes to unexpected problems.
• Are proficient at identifying trends by analysing data sets, and have the intuitive ability to ask yourself the right questions to dig out the underlying causes.

What you will own:

Reporting to the Lead US Market Launcher, you will:

• Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
• Ensure our product fits the community’s needs, via user research and close collaboration with our product team.
• Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, Facebook groups, radio or TV shows and more— you’ll have to get creative!
• Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business.
• Build and test new user acquisition strategies: Defining hypotheses, analysing results, and iterating through new tests as we optimise our user acquisition machine.
• With your market launcher colleagues, build out our launch playbook further to become even faster and more successful in future markets.
• Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.

What you bring to the table: 

• Moderate level of work experience, working in fast-paced environments. You don’t need to necessarily come from a growth, marketing, or startup background. Successful team members have come from the Peace Corps, NGOs, commodities trading, strategy consulting, investment firms, and political campaigns.
• Fluent in English and Arabic. 
• Work authorisation: You must possess the right to work in the USA. We are not able to sponsor visas at this time.
• Willingness to travel (25-75% of the time) and work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research. Don’t worry, our market launchers get their time to recharge. They can take days off during the week to make up for weekends, in fact – we make them!

Bonus points if you: 

• Are familiar with the diaspora communities we serve.
• Have experience meeting ambitious KPIs (ours are to bring and retain new senders to the app).
• Have experience launching your own projects.
• Are fluent in Urdu, Hindi, Spanish, French, or any other language of one of our diaspora communities.

What you’ll get from us 

Please note that the benefits below will apply to permanent roles.  

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance! 
• Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.              
• Retirement: We offer pension schemes to help you plan for and secure your future. 
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible. 

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!